Motoring Today

Go Ultra Low

This year, visitors to the Show were able to explore the topical modern generation of low emission vehicles as well as viewing cars from throughout the last 120 years, too.

With eyes on both the present and future, Go Ultra Low provided visitors with an insight into the benefits of electric vehicles that are cheaper to run, cleaner, quieter and lots of fun to drive. The joint campaign from the Government and car industry provided the facts and answers to help those considering a switch to electric to make an informed decision. Given the extensive history of petrol and diesel vehicles, Go Ultra Low appreciates that many motorists have serious questions about the switch to electric. On the day of the Show its experts were on the Street offering advice on electric vehicles whilst several of its manufacturer members offered test drives in their latest state-of-the-art plug-in models.

In additional, Go Ultra Low displayed a wide range of the latest generation electric vehicles in the Motoring Today Zone with the Nissan Leaf, Nissan e-NV200, JLR iPace, JLR Range Rover, Tesla Model 3 SR, and DS 3 Crossback E-Tense. Not only that, but a number of test drives* were available to those considering a switch to plug-in technology.

* Visitors keen to get behind the wheel of a Go Ultra Low vehicle needed to supply their driving licence and their National Insurance number. Age restrictions applied on certain vehicles. 


We were excited to be joined by Harley-Davidson at the Show this year. They brought along the all new electric LiveWire giving visitors the unique chance to view this exciting motorcycle up-close. Visitors could twist the throttle and get the wheels in motion on the static display!


Triumph joined us on Regent Street again this year. Visitors didn’t want to miss this display!